Diesel is launching a new fashion ad campaign called Live Fast. With creative shots of models performing actions like changing baby diapers while running or working out on the treadmill while praying, I can't find more words to describe them. Perhaps the actions captured in the ad speaks louder that words. So without further ado, here are the funny and witty fashion ads on the run:

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o.maass said... @ February 21, 2008 at 7:47 AM

I think the campaign is absolutely tasteless and sends dangerous messages to the public.
Especially the woman running along in tight jeans and high heels with an obviously very young baby caught my attention because if conveys a wrong and damaging image - the image of a woman who is 'back to normal' almost straight after the birth, no signs of a belly, no tiredness, no emotions and a baby carried casually over one arm, detached, an accessory rather than a new human being.
- live fast - if that is the motto and all mothers should comply with the image just described, because its cool, its fun, its fashion, then we will loose what is most important for early motherhood - bonding, nurturing care, breastfeeding, everything that builds a healthy and lasting foundation for our physical, emotional and mental health.
O. Maass, midwife

tai5 said... @ August 24, 2008 at 12:27 AM

I hate the ad with the girl, yes a girl, because she can't represent never a mom, carrying that poor naked baby. It's ridiculous...You guys are completely out of tracks...Shame on you! What in the world you were thinking, she the most posh, and ready for the world and she forgot her "most" important...How she dare to be outside with a naked so young baby? And covering all over with baby powdeer not longer recommended? That's absurd!

Oakley eyeglasses said... @ June 30, 2012 at 1:59 PM

I think you are too categorical. I also do not like this ad campaign. However, it seems to me that you perceive it is too superficial. I think it's to the opposite derided the hurry of our lives. It's true, we are always somewhere in a hurry and can not stop and think about what we do.

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