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Diesel is launching a new fashion ad campaign called Live Fast. With creative shots of models performing actions like changing baby diapers while running or working out on the treadmill while praying, I can't find more words to describe them. Perhaps the actions captured in the ad speaks louder that words. So without further ado, here are the funny and witty fashion ads on the run:
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Especially the woman running along in tight jeans and high heels with an obviously very young baby caught my attention because if conveys a wrong and damaging image - the image of a woman who is 'back to normal' almost straight after the birth, no signs of a belly, no tiredness, no emotions and a baby carried casually over one arm, detached, an accessory rather than a new human being.
- live fast - if that is the motto and all mothers should comply with the image just described, because its cool, its fun, its fashion, then we will loose what is most important for early motherhood - bonding, nurturing care, breastfeeding, everything that builds a healthy and lasting foundation for our physical, emotional and mental health.
O. Maass, midwife