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This coming September 2008, Calvin Klein will be launching their new feminine fragrance in the Obsession series called Secret Obsession. The ad campaign features naughty and provocative Eva Mendes that made TV networks unhappy. As a result, Stateside TV networks banned the commercial that was shot by Steven Meisel.
However, Catherine Walsh, senior vice president of American fragrances for Coty Prestige who produce the scent vowed to fight the censorship decision. She explained, “The Obsession brand resonates in a very provocative place. And we wanted to do a provocative ad. But we’re not trying to be raunchy. There’s a lot of skin, but it’s done tastefully.”
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However, Catherine Walsh, senior vice president of American fragrances for Coty Prestige who produce the scent vowed to fight the censorship decision. She explained, “The Obsession brand resonates in a very provocative place. And we wanted to do a provocative ad. But we’re not trying to be raunchy. There’s a lot of skin, but it’s done tastefully.”
What can you say? It seems that Eva Mendes displayed more of her skin these past few days.
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