Last year, Kate Hudson teamed up with celebrity hairstylist David Babaii to endorse a new line of hair care and styling products, "David Babaii for Wild Aid". The products contain natural ingredients and are free of sulfates, chemical preservatives, animal products and animal testing.

This year, Kate and David had a photo session in Africa with the lions and will donate 10 percent of their proceeds to the global wildlife conservation organization, WildAid. WildAid campaigns worldwide to end illegal wildlife trade, works with governments and communities to raise awareness and stop the buying of endangered wild animals and products.

Here's the sneak peek of the making of the new ad campaign in Africa. In this "In the Wild" photoshoot, the pair celebrated “the nature in beauty and the beauty in nature.”

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