Luciano Carvari is a network of branded footwear and accessories stores in the Ukrainian market. Their new ad campaign showcase the Flora Amore collection of footwear for the 2008 Spring-Summer Season. At first look, you can say that the ads were not so wholesome. Despite the controversy, the store chain claims that the concept of the ad was to bring living plants and shoes together.

The extravagant photo shoot for these ads took place in Thailand, Morocco, Zanzibar, Mexico, Chile, Peru, as well as on the territory of the National Academy of Sciences of Ukraine Botanical Gardens.

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