Sarah Jessica Parker is using the release of her new Sex and The City Movie to gain publicity for her new perfume, “Covet”, the second scent she’s developed.

The ads feature Parker in a jail setting while movie will be based on the hit TV show. Taking her power to influence trends, SJP utilized the opportunity to launch Covet.

Now that smells like a trend setter! Check out a couple of ads from her campaign.

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Just a girl said... @ July 31, 2007 at 7:42 PM

I'm not sure whether I like the first picture too much...It's an awesome idea to go with her perfume - "I had to have it" - and I love the way SJP designs and advertises her perfumes like that (the last one was "lovely on the inside") but I just don't think she pulls off the ad, it doesn't look cool or trendy. I DO like the bottom picture, though. It works (esp. with the tagline).
Cool post tho!
Just a girl

e said... @ February 6, 2008 at 3:03 AM

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