Last year, Gap launched the Red campaign to help prevent, care and treat AIDS in Africa. To raise more funds this year, the company recruited new celebrities such as actress Anne Hathaway, Grammy Award-winning artist John Legend, and Grammy Award-winning musician and producer Wyclef Jean for the new ads shot by acclaimed photographer Annie Leibovitz.

The campaign also reintroduces a series of images that debuted this summer of Dixie Chicks’ Natalie Maines, actor Terrence Howard and actress Abigail Breslin. Each individual in the campaign wears a Gap (PRODUCT) RED item in a way that expresses their own personal style. The ads will run in November issues of fashion magazines such as Vanity Fair, Vogue, Elle, Glamour, Lucky, Marie Claire, GQ and Harper’s Bazaar as well as in weekly magazines such as US Weekly and Entertainement Weekly.

So if you want to help, you can buy the Gap Red collection from a range of $28 for a cotton t-shirt to $198 for a leather jacket.

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e said... @ February 6, 2008 at 2:20 AM

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