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1940 Menswear


Many decades ago, there is a great distinction between men and women’s wear. Men were stereotyped to wear trousers/pants while women have to put on skirts. With this perception, women prevented themselves from trying pants so that the society will not be offended.

In 1913, Paul Poiret designed one of the first pants for women. His creations were known as harem pants that were inspired by costumes of an Arabian opera show. Meanwhile, Gabrielle "Coco" Chanel wore this tabooed outfit and began to create her own designs too. Chanel focused on creating comfortable pants that will be worn by women in sports activities especially horseback riding.

It was Marlene Dietrich and Audrey Hepburn who always include trousers in their fashion style. In addition to this publicity, Vogue magazine featured models in trouser in their 1939 issue. Since then, they became one of the most worn fashion style for women. Later on, they were matched with jackets to complete the business look.

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