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Louis Vuitton will indeed feature film directors Francis Ford Coppola and his daughter Sofia Coppola in it’s to-be-released Core Values ad campaign.

The Core Values campaign features noted cultural and political figures in a series of ads designed to commemorate the history of Louis Vuitton. The popular promotional campaign has previously featured French actress Catherine Deneuve, the Rolling Stones’ Keith Richards, and Mikhail Gorbachev.

The ad was shot by Annie Leibovitz in the countryside outside Buenos Aires. It goes with the following tagline: "Inside every story, there is a beautiful journey".

Click here to have a sneak peek at the photo shoot scene



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