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Emma Watson, of Harry Potter films, will replace replace the Pirates of the Caribbean star Keira Knightley as the face of Chanel's "Coco Mademoiselle" fragrance.

Emma has reportedly signed a two-year contract with Chanel worth £3m. Chanel is expected to officially announce the Coco Mademoiselle deal next month.

So Hermione's fans should watch out for the coming print and campaign ads.

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