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Olay Total Effects line of anti-aging products has captured the attention of women all over the world. That's because Total Effects is a system of moisturizers and cleansers that work together to fight multiple signs of aging that concern women.

In their latest campaign ad: “Surgical makers can do prettier things”, they featured three faces of women with drawings and used surgical markers as pencils. It definitely tells us that with Olay, there’s no need for the the ladies to go under the knife!




Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Photographer: Vincent Dixon

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1 comments

SusanRenee said... @ March 26, 2008 at 7:13 AM

I am in full support of beauty lines that promote healthy improvement of one's self vs. going under the knife.

And the great thing about Olay is that they try to keep their line affordable for the average woman.

In my eyes, perfect!

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