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The Keds Corporation extended their contract with Mischa Barton until Summer 2008.

The production was set to begin this October. The new campaign will take a fresh look around their new tagline “Be Cool” and will look at the evolution of Keds and Mischa . ” The new campaign will continue to engage the Keds consumer drawing inspiration from Mischa’s classic style, her career as a young Hollywood actress, and her natural personification of Keds’ iconic status,” said Wendy Yang, Senior Vice President Product and Marketing, Keds Corporation.

The Spring 2008 ads will be unveiled at an ad campaign party in New York City in December.





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2 comments

Patricia De Amor said... @ January 23, 2008 at 4:08 AM

Love the campain (specially the one she is "playing" rugby)

Lovee it

e said... @ February 6, 2008 at 2:20 AM

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